Edward Trimnell’s Online Guide to
Entrepreneurship
What type of business should you start?
There is no simple
answer to this question: but here is a starting point:
Leverage what you do
in your day job: Your transition into entrepreneurship will be easier and
more secure if your business is an extension of your day-job skills.
Examples include the attorney who opens her own law firm, and the
salesperson who starts his own manufacturer’s rep agency.
This often requires
some creative thinking--- especially if you are a corporate staffer whose
job description doesn’t readily translate into a free-standing business
model.
Here is an example
from my own life: I began learning Japanese in college. I have worked
professionally as a translator, and I used Japanese throughout my entire
corporate career. On the surface, the automatic entrepreneurial outlet
here would be: translation agency. However, this wasn’t the direction that
I wanted to take at this point in my professional life.
Instead, I decided to
write books for independent learners of the Japanese language. I also
launched a website for students of the Japanese language: Japanese123.com.
This business leveraged a set of skills that I had used in the corporate
world, but for a different market.
This is very specific
example from my life, and your situation will of course be different. But
the key point is that you should to utilize everything you can from your
professional and academic past lives when start your own business.
If you absolutely
cannot leverage your day job in an entrepreneurial endeavor, then you will
need to do some more soul-searching: make a list of your skills, your
interests--- something from this list can likely be transformed into a
business.